PLANNING SHEET
WHAT to Sell
Call Objective:
- Leverage P&G initiative and consumer insights to:
- Gain alignment for P&G to lead redesign work of Safeway.com baby care site
- Gain alignment to start investing in AdWords as part of promotional baby care launch plans
WHO to Sell
For this
call, who are the:
Owner(s)
|
Evaluator(s)
|
Implementer(s)
|
Marketing | Marketing & Digital Team | Digital Team |
Buyer | Buyer & Digital Team |
Digital Team
|
HOW to Sell
Possible Objections to
My Ideas
|
My Responses
|
Cost too much for redesign |
|
Never done AdWords, will it work? |
|
Will investing online hurt my in-store sales?
|
|
- Linking digital recommendations to 3 key measurements
- Emphasizing how Millennial Mom's are changing their shopping and research behaviors to be more digital
AFTER CALL REVIEW
Objective
Did I sell my
objectives? Yes
No
What did I
sell?
Needs
What needs
did I identify?
Did I create
solutions?
Response
Did I listen,
affirm and respond appropriately? Yes No
How?
Required follow-up:
Relationships
How did I
continue to build a productive relationship?
What did I
learn that will be useful later?